Nobody really knows what people carry in their fanny packs, a secret only known to those confident enough to wear one. We want Jansport to own the quirky, weird, and ironically cool status of the fanny pack, keeping them trendy and cooler than ever.
Every month something different comes out of the fanny pack billboard and no one knows what it will be. It could be a giant octopus, a midget swat team or even a fire-breathing gerbil. You just never know what will emerge.
Art Director: Hannah Campbell
Copywriter: Brigham Kmetzsch
Content Creator: Dave Pierce