Crown Royal Apple whiskey has an obsession like no other. To show our tastemakers we are a brand that gives back to culture, we developed something to push against your typical "Ad Campaign." No tagline. No headlines. No key visual.
Our bottle designs appear differently almost every time. Instead of a campaign, we thought about our audience and how we can give back to them. Whether that’s turning our media buys into visual art or using our platform to support up-and-coming artists. Made with Golden Wolf Animation.
Helped with the concept and design of the bottles as well as making some of my own! We then painted them onto walls and brought them to life across digital channels.
I had the opportunity to concept an event at Art Basel in Wynwood, Florida. We partnered with a Miami artist and gave her her biggest canvas yet, The Royal Court. We interviewed her in our "DM Slide Interview," had her design her own custom bottle - we even created a Crown Royal Apple drink in her honor. Crown Royal Apple created a piece of artwork that celebrates the intersection of community, culture and vibrancy! We placed videos and her work on our instagram channel. Check it.