Crown Royal Apple whiskey has a following who is obsessed with them. To show our tastemakers that we are a brand that gives back to culture, we developed an advertising campaign that wasn't your typical "Ad Campaign." No tagline. No headlines. No key visual. Our bottle designs appear differently almost every time. Instead of a campaign, we thought about our audience and how we can give back to them. Whether that’s turning our media buys into visual art or using our platform to support up-and-coming artists.
Helped with the concept and design of the bottles as well as making some of my own! We then painted them onto some walls.
I had the opportunity to concept an event at Art Basel in Wynwood, Florida. We partnered with a Miami artist and gave her her biggest canvas yet, The Royal Court. We interviewed her in our "DM Slide Interview," had her design her own custom bottle, and we created a Crown Royal Apple drink in her honor. Crown Royal Apple created a piece of artwork that celebrates the intersection of community, culture and vibrancy! We placed videos and her work on our instagram channel. Check it.
Created at Anomaly New York
Creative Director: Leanne Amann
Senior Art Director: Isaac Weeber
Senior Copy Writer: Alex Behles
Art Director: Hannah Campbell