Crown Royal Apple Whiskey has an obsession like no other: to show our tastemakers we are a brand that gives back to culture. We developed something to push against your typical "Ad Campaign." No tagline. No headlines. No key visual.
We thought about our audience and how we could give back to them. So we created our bottle designs to appear different almost every time. No one bottle is made the same, exactly like our tastemakers. Whether that’s turning our media buys into massive murrels or using our platform to support up-and-coming artists, our tastemakers are first. Made with Golden Wolf Animation.
Helped with the concept and design of the bottles as well as making some of my own! We then painted them onto walls and brought them to life across digital channels.
OOH
Art Basel
I had the opportunity to concept an event at Art Basel in Wynwood, Florida. We partnered with a Miami artist, @itscovl, and gave her her biggest canvas yet, The Royal Court. We interviewed her in our "DM Slide Interview" series and had her design her own custom bottle.
We held our pop-up event on The Royal Court itself with @itscovl and Jimmy Butler to kick it off. We even created a Crown Royal Apple drink in her honor - "The D'ana Coolada." Here our tastemakers were invited to celebrate the intersection of community, culture, and vibrancy!
Jimmy Butler & D'ana of COVL
Screen Printing
Merchandise
Sneaker Cleaning Booth
Bar-bershop
Crown Royal Apple X Joe Freshgoods Collab
We created this reel of The Royal Court with the production house UNREASONABLE Studios.
Created at Anomaly New York
Creative Director: Leanne Amann
Senior Art Director: Isaac Weeber
Senior Copy Writer: Alex Behles
Art Director: Hannah Campbell
Copywriter: Jessica Pester
Animation House: Golden Wolf
