How do you get America to unite around a single bet during the Super Bowl? Get Rob Gronkowski - former all-pro tight end - to kick a field goal live with ten million dollars on the line, of course. Introducing the FanDuel Kick of Destiny. We had Gronk make his attempt at an undisclosed location near State Farm Stadium in Glendale, Arizona, site of Super Bowl LVII. If he prevails, folks placing SB bets of $5 or more via FanDuel before kickoff could win part of a $10 million pot.
We launched the campaign with three epic spots - "Agent," "Training," and "Media," directed by Mike Warzin. Each spot shows Gronk preparing for the kick in different ways leading up to the Super Bowl.
AGENT
TRAINING
MEDIA
OUT OF HOME
Poster illustration by Jonathan Bartlett.
FOOT of destiny
Why not create a bust of Gronk's actual kicking foot so people can take a pic for the core memories.
Case Study
CREATED AT WIEDEN + KENNEDY NY
Group Creative Director: Gerard Caputo
Creative Directors: Barry Katz & Alex Kaplan
Art Director: Hannah Campbell
Director: Mike Warzin
Poster Illustrator: Jonathan Bartlett
Edit House: Arts & Sciences
Edit House: Arcade Edit