How do you get America to unite around a single bet during the Super Bowl? Get Rob Gronkowski - former all-pro tight end - to kick a field goal live with ten million dollars on the line, of course. Introducing the FanDuel Kick of Destiny. We had Gronk make his attempt at an undisclosed location near State Farm Stadium in Glendale, Arizona, site of Super Bowl LVII. If he prevails, folks placing SB bets of $5 or more via FanDuel before kickoff could win part of a $10 million pot.
We launched the campaign with three epic spots - "Agent," "Training," and "Media," directed by Mike Warzin. Each spot shows Gronk preparing for the kick in different ways leading up to the Super Bowl.