Hannah Campbell - Johnnie Walker

People are afraid of the challenge of scotch. Johnnie Walker is a 200 year old brand and consumers only think of it as an old man's drink. We decided to change that. We were vibrant, visceral, and unmissable. A new inventive and daring twist to this old drink. Our goal was to disrupt the senses and give Johnnie Walker a new identity. Directed by filmmaker and photographer Matt Lambert from Pretty Bird.

Red Label

Not sure if you’re killing your tastebuds or bringing them back to life. A trip back from hell or a fiery plunge into it. The claw marks after great sex. The VHS tape of your summer set on fire.

Black Label

This is not your silky black sheets, PG-13 kind of smoke. This is embers on your nose and charcoal in your lungs. Not a hint of smoke but smoke that comes with a warning label. Apocalypse replayed. Again, and again, every sip.

The Serves

There's a new generation of Walker in charge. A whole new approach. We designed three different rooms for each of our serves to have a specific personality. Everything we did was designed to awaken the senses and conjure a gut-deep bodily response. We wanted to be unapologetic, graphic, and daring. The old Johnnie is over and a new Johnnie has emerged.