People are afraid of the challenge of scotch. Johnnie Walker is a 200 year old brand and people only know it as an old man's drink. We decided to change that. We wanted to be vibrant, visceral, and unmissable. A new inventive and daring twist to this old drink. Our goal was to disrupt the senses and give Johnnie Walker a new identity. 

You don’t drink Johnnie Walker. You take Johnnie Walker. It’s taste that you feel. This is a brand born of color, alive and impatient. 
:06 Bumpers
With our serves we made :06 bumpers that appeared before shows on Hulu, Amazon, and Youtube. ​​​​​​​
DIA Partnership
We partnered with DIA which is a motion graphic studio which helped us make the animations that would go with the serve or bottle videos.
The Serves
There's a new generation of Walker in charge. A whole new approach. We designed three different rooms for each of our serves to have a specific personality. Everything we do should awaken the senses and conjure a gut-deep bodily response. We wanted to be unapologetic, graphic, and daring. The old Johnnie is over and a new Johnnie has emerged.
  
Metaphor Films
Helped concept ideas for the Red and Black label metaphor films as a part of the global campaign.

Red Label - Not sure if you’re killing your tastebuds or bringing them back to life. A trip back from hell or a fiery plunge into it. The claw marks after great sex. The VHS tape of your summer set on fire.

Black Label - This is not your silky black sheets, PG-13 kind of smoke. This is embers on your nose and charcoal in your lungs. Not a hint of smoke but smoke that comes with a warning label. Apocalypse replayed. Again, and again, every sip.

OOH
Miami, FL
Miami, FL
Houston, TX
Houston, TX
Brooklyn, NY
Brooklyn, NY
New York City
New York City

Oculus, NYC

Created at Anomaly New York
Creative Director: Leanne Amann
Art Director: Hannah Campbell
Designer: Jessica Trombatore
Designer: Bari Schechter
Designer: Adrian Ortega
Photographer Bottle Shoot: Scottie Cameron
Photographer Serve Shoot: Polly Brown
Animation House: DIA

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