People are afraid of the challenge of scotch. Johnnie Walker is a 200 year old brand and consumers only think of it as an old man's drink. We decided to change that. We were vibrant, visceral, and unmissable. A new inventive and daring twist to this old drink. Our goal was to disrupt the senses and give Johnnie Walker a new identity. Directed by filmmaker and photographer Matt Lambert from Pretty Bird.
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