Change can be scary. But it’s worth it, because it’s how we grow.
Moving homes is one of the biggest changes of all, and Zillow has helped millions of people navigate the process and make it through the other side. This multi-platform campaign came to life across film and digital channels and even spawned a children’s book.
THE FILM
Directed by Martin de Thurah, with visual effects by Blacksmith. This epic fantasy follows a young girl and her two larger-than-life friends as they make their way through a strange and mysterious land. This is the :90 spot that inspired our children's book.
THE BOOK
The film inspired an actual children’s book, intended as a tool for parents to explain the challenges and rewards of moving to young kids. With illustrations by Amélie Videlo, the project took the form of a physical storybook and was made available digitally via Amazon and Instagram Stories.
I worked with artist Amélie Videlo to create this beautiful book showing how a young girl named Iris learns that moving doesn’t take away the things you love, it just gives you more. We designed the book mainly for social platforms and sent physical copies to anyone who swiped up.
THE making of the Journey:
PRESS
🏆 Best in Show: AICP Post Awards
🏆 Gold Pencil, Moving Image Craft: One Show
🏆 Silver Pencil, Visual Effects: D&AD Awards
🏆 Silver, Visual Effects: Ciclope Awards
🏆 Best Visual Effects: AICP Show
🏆 Gold Pencil, Moving Image Craft: One Show
🏆 Silver Pencil, Visual Effects: D&AD Awards
🏆 Silver, Visual Effects: Ciclope Awards
🏆 Best Visual Effects: AICP Show
Created at FIG New York
Creative Directors: Ben Grube & Brian Eden
Art Director: Hannah Campbell
Designer: Samantha Aldeborgh
