We partnered with The New York Public Library to bring classic works of literature where they’ve never been before, the Instagram feeds of thousands. The design for each novel takes a contemporary approach to make the text feel especially relevant, both to Instagram and to the 21st century. Each book was animated by a different artist, each with an unexpected and conceptual take.
COVERS
We thought of the functionality and simple instructions on how to read an Insta Novel.
Created at Mother New York
Creative Directors: Martin Baker & Lauren Van Aswegen
Art Director: Hannah Campbell
Copywriter: Samantha Kate
Designer: Bentzion Goldman
Designer: Yihaung Zhou
