Through the lens of an epic Renaissance painting, we captured the drama and high-stakes emotions of buying an apartment in NYC. Created at Mother New York, the campaign illustrates the Odyssey of home buying in New York by creating seven hand-painted OOH murals and large-scale subway takeovers. Subway goers will truly "Let The Journey Begin" the moment they step inside the subway car with our epic illustrations lining the walls.
OOH
SUBWAY OOH
STREETEASY WEBSITE + SOCIAL
CREATED AT Mother NY
Creative Director: Martin Baker & Dave Tompkins
Art Director: Hannah Campbell
Copywriter: Sophie Rosenoer
Studio: BUCK
